Wound Care RN 7 years · Copywriter 6 years
Wound Care
Marketing Consulting
Have a copywriter with RN wound care experience translate real clinical value into
clear, compliant‑minded messaging and launch assets that clinicians actually trust.
Your product is strong...
but your market story isn’t.
In wound care, I keep seeing the same gaps:
- Clinician‑founded companies with powerful products but vague messaging, weak trust markers, and no real launch plan
- Non‑clinical founders who can market, but miss what wound clinicians actually look for: coverage, coding, RCTs, and audit reality
- Sites and one‑pagers that over‑explain mechanisms and under‑explain: “What is this? Who is it for? What problem does it solve for my clinic, my patients, and my payers?”
Meanwhile, reimbursement keeps tightening and wound volume keeps climbing.
“More content” is not the answer. You need positioning and assets that match how wound clinicians really evaluate risk and value.
If you live in wound care, this is for you
I typically partner with:
- Clinicians launching a new wound care product, clinic, or specialty program
- Non‑clinical founders building wound‑focused software, devices, or services
- Wound care nonprofits, conferences, and education programs that need more of the right members, partners, or attendees
If your goal is getting more clinicians to adopt your wound care solution, we’re aligned.
Two ways of working with me
1. Audit & Strategy
For teams who need clarity before building assets.
You bring your product, current messaging, and goals. I:
- Interview you about clinical use cases, target sites of care, and reimbursement realities
- Review your existing site, decks, and any launch plans
- Map the decision‑makers and what each needs to see (clinician, admin, billing, etc.)
- Deliver a concise strategy memo with positioning, key messages, and recommended assets
Outcome: You know exactly what to say, to whom, and in what order before you spend on design, dev, or big campaigns.
2. Audit + Assets Sprint
For teams ready to build or overhaul their core assets.
Includes everything in the Go‑to‑Market Audit, plus:
- Rewritten homepage or launch landing page
- Choice of either:
- LinkedIn posts for your company champion, or
- A short email sequence to nurture warm leads (often post‑conference)
- One focused revision round after you implement
Outcome: You walk away with validated positioning and the copy to ship it.
(Email sequence scope and pricing are set per project.)
A wound care nurse who builds your go‑to‑market story
I spent almost 7 years as an outpatient hospital wound care nurse before moving into copywriting, funnels, and ghostwriting full time.
I’ve worked with:
- A wound care facility management company
- A new specialty of wound care case managers
- A chain of clinics launching a new product and recruiting talent
- A clinician‑built wound EHR
- A skin substitute company
- A nonprofit advocating for wound care and skin integrity
I study billing, site‑of‑care differences, and common Medicare audit dings so your messaging reflects what clinicians and auditors actually care about. I’m not a legal or compliance advisor, but I’m fluent enough to spot obvious red flags and shape messaging that respects the rules and the realities.