Is There An AI for Copywriting?

Beginner-Friendly Tools, Free Plans, Prompt Templates, Pro Copy Tips

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TL;DR

Decent copywriting is now super accessible with AI. There’s lots of AI options, and many are free. AI software made for copywriting is great for plug-and-play templates. Your classic long language models, like ChatGPT and Claude, are great for creating more customized copy. There’s pros and cons to AI-generated copy, particularly different kinds. You’ll get better outputs when you can provide more helpful context, such as samples of your social media copy that did very well.

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Is There An AI For Copywriting?

Yes, and there’s lots to choose from. You can use AI specifically made for copywriting, or have LLMs (like ChatGPT and Claude) write copy for you.

I’m a copywriter, and yes, I do believe human copywriters tend to do a much better job than AI copywriters.

However, copywriters are expensive. And it’s hard to do when you don’t have experience. 

I’m not going to gatekeep a bootstrapping entrepreneur. So we’re going to talk about getting AI to write your copy. 

In my experience, people who aren’t copywriters love writing copy about as much as they love filing their taxes. You’d think the blank page was threatening to burn their house down.

It doesn’t have to be that hard anymore. Writing your own copy – as a business owner or new copywriter – was challenging and stressful. AI significantly closed the gap. 

(Plus, AI’s not limited to writing copy. Here’s how I used AI to migrate my website and build the content map by myself.)

Generating decent text with AI for copywriting is now super accessible. And many tools are free. 

Here’s How You Do It:

Pick a general AI tool (an LLM) to write your copy. Think ChatGPT, Claude, Perplexity, and Gemini. This will be like talking to a copywriter friend that’s putting together something for you. Super knowledgeable and creative, may need help staying on track.

Or

Pick an AI tool that was built to write copy. Think Copy.ai, Jasper, or Ryter. This will be like talking to a copywriter you hired. Keeps you on track, easy interface. Might not suggest helpful insights about your marketing/biz that it picks up.

AI for copywriting can now help you write just about anything – the website you’ve been putting off, your social media bios, literally anything written. 

Remember, anything if it’s writing attached to your brand, it’s copy. Make it thoughtful.

You don’t need to be creative-on-command, and you definitely don’t need a background in marketing or writing. These tools are built to be beginner-friendly, stress-reducing, and… kind of fun?

In this blog, I’ll walk you through 

• How to actually use AI to write different types of copy (with prompts you can steal) 
• Which tools are worth trying
• How to get started even if you have zero budget. 

I’ll also pull in real examples – because we love consulting our Reddit friends – and keep it tactical, not fluffy.

Let’s go!

How Do I Use AI For Copywriting?

First, create an account with the AI you’d like to write copy with. Then, tell it about the copy you need, and don’t spare the details about your business, the customers, and the product.

“Using AI for copywriting” sounds kind of vague until you see what it can actually do. And if you’re not a copywriter, this is where AI can really step in and take the pressure off.

Let’s break down what you need to know about the copy you’re probably needing to write. Plus, how to get the most out of AI, and a prompt you can tweak and steal.

Before we start, here’s pro copywriter tips you can use with all these kinds of copy:

• If the AI tool you’re using allows it, upload attachments with your prompts that gives the AI more context. Including samples of your writing, client testimonials, screenshots of examples you like, make your copy significantly more relevant and unique.
• If you don’t like the copy it suggests, tell it what you want changed and have it re-write it.
• Ask AI for technical guidance on you how to put the copy on your website/Etsy/wherever you need it. It’ll walk you through it all – it’s a lifesaver.
• Ask AI to ask clarifying questions before it begins drafting. That way, you won’t be missing details you forgot to include.
• Always edit the output. You risk getting flagged for plagiarism and letting your brand voice get watery if you don’t.

1. Website Copy (Home, About, Services)

If you’re using an AI copywriter software, there’s usually a “website” option. Follow the prompts, and give it lots of context.

If you’re using an AI that writes copy, I recommend chatting it up about what you need. You can use the prompt below.

Prompt to try:

“Write a [type of page you need] for a business that helps [your ideal clients] do [things they need your help with]. Before we begin, please ask me some questions that would give you more context about what I’m looking for.”

2. Social Media Posts/Captions (Instagram, LinkedIn, TikTok)

Social media marketing – along with caption-writing – is super tricky. In my copywriter opinion, social media copy is some of AI’s weakest writing. 

A post needs to be made “native” to the platform it’s going on. This is heavily influenced by the platform’s algorithm and your target audience’s behaviors. AI isn’t great at predicting these – but trial-and-error is.

But if you’re killing it on social media – as in, you’ve had consistently successful posts, but you just need AI to help get some time back – then it might be useful. AI is excellent at pattern recognition. It’ll add fuel to the fire.

Prompt to try:

“I need help creating some posts for [social media platform]. Here is a document of posts I’ve made in the past that have done really well. I’d like to make more like it, but about [topics you want to post about].”

3. Ad Copy (Google Ads, Facebook Ads)

Ads are also tricky. This is about testing, which can take lots of variations (and money). 

While I haven’t personally run ads, I’ve worked with clients that have spent over a million dollars on ads – and they really emphasize how much trial and error it takes to figure them out. One client even said she mastered Facebook ads so well that Meta consulted her, but she could never make Google ads take off.

However, AI can help give you options. AI can help you draft multiple variations so you can see what actually performs. Even better, it can take ads that did really well for you and make more variations.

Prompt to try:

“Write 5 versions of a [ad platform] headline and description for [your service]. I’d like to use the attachments as references. [Attach screenshots or a document of your best performing ads] Let me know if there’s any more context you need before we begin.”

4. Product Descriptions (Ecommerce, Amazon, Etsy)

Details matter. The more specific you are – materials, sizes, what it’s perfect for – the better your copy. 

Don’t make the descriptions flowery. Make the specifications clear. AI has a really recognisable cadence with product descriptions, so make sure to edit them well so it doesn’t look like you carelessly pumped out bland ChatGPT descriptions.

The absolute best thing you can do to juice up your product descriptions is include details that happy customers loved. If your customers like the pockets, say something. If they found it ran large, include it.

And make it easy on yourself. Attach pictures of the product (and reviews) to your AI prompt to give it more context.

Prompt to try:

“Write a product description for [your product]. Before we begin, ask me for details you need and clarifying questions.”

5. Blogs (For SEO Or Content Marketing)

Strategy and your helpfulness to the reader matters more than word count. But if you know what you want to say, AI can help you say it better. 

AI is a fantastic opportunity to get experiences and expert advice out of your head and into a blog. Then it’s discoverable on the internet, and you can share it on social media.

If you’re writing a blog, I strongly recommend creating an outline, then moving section by section. AI often writes super generic copy when it creates blogs in one go. It’s both boring to read and a huge risk for plagiarism, which Google penalizes. Yikes.

Just as a heads up – I have blogged extensively with AI assistance. It’s consistently terrible at producing a specific word count, and barely better at incorporating keywords. You may have to fix those in the edits. I recommend at least 1,000 words for a blog, and 2,000 is even better.

Prompt to try:

“I’d like to write a blog. Let’s create an outline, then draft the blog section by section. I’ll approve each section or tell you what I want added/changed as we go. At the end, I want you to compile all the sections I approved in order so it’s a complete blog.”

6. Sales Pages

There’s no “right” way to do a sales/landing page. They’re wildly contingent on your audience, the product, and the funnel that led up to them. AI shines when it comes to suggesting how to arrange the sections.

Just focus on real outcomes – what people actually get, what’s worked for others, and why it matters.

This is the very best place to include your best testimonials. You’ll convince leads by building trust, not by “sounding professional.”

Pro tip: AI often hallucinates with sales pages/landing pages. Specifically, when making up testimonials or outcomes. Don’t let fake reviews or statistics slip in.

Prompt to try:

“Write a short-form landing page for [your offer]. Focus on outcomes like [the best benefits your happiest customers saw]. Include a testimonial section with these quotes: [insert quotes]. Please ask me clarifying questions before we begin.”

Any Suggestions On AI-Powered Copywriting Tools?

Yes; start with ChatGPT or Claude if you feel it’s easier to make your copy through a conversation. Start with an AI for copywriting (not an LLM) if you’d like to lean more on templates and a plug-and-play interface.

If you’re just getting started, here are a few tools that are beginner-friendly, budget-conscious, and actually helpful when you’re staring down a blank page.

1. ChatGPT

This is my favorite and what I use. Because it’s just chatting with an LLM (no templates), it’s like driving a stick shift versus an automatic. You’ve got more control.

The free version will get you pretty far. You get (limited) prompts, image generation, web searches, and a little Deep Research (the hardcore research mode). 

But if you’re wanting to crank out some copy in a single month, $20 is a steal.

• Best for: You want to write copy through a conversation, and you can upload examples for reference. And you have copywriting experience.
• Why it works: Flexible, custom output if you give it solid prompts. The features are really helpful if you need them.

2. Claude

I’ve enjoyed Claude more than ChatGPT when it comes to the writing – it sticks with your voice more and sounds more natural. 

It’s not always as smart when you’re getting technical (like doing lots of research, or staying organized), but it’s a fan favorite among my copywriting peers.

• Best for: You want your copy created through a conversation, and you’re not familiar with writing copy. 
• Why it works: Great at summarizing and cleaning up messy ideas. Give it a thought dump and it’ll clean it up like you wouldn’t believe.

3. Copy.ai

Here’s where you can get the templates. Templates typically don’t make copy better, but they are perfect when you’re really struggling to get started. They’ll help get the project off the ground.

• Best for: Quick captions, ad variations, short-form ideas
• Why it works: Templates for almost everything. Dozens. Copy elements (like outlines and headlines) to full pieces of copy (like ads and emails).

4. Jasper

Jasper rules the copywriting AI space. It’s more like a whole marketing studio. If you’re wanting to do a lot of different kinds of copy, and keep the brand voice consistent, this was built for that. 

It’s for the scope of marketing, so if you’re needing some one-off copy (rather than campaigns), it may be more complicated than what you want.

• Best for: Content marketing workflows, branded content.
• Why it works: Voice settings, long-form support, and editing tools. If you’re familiar with some marketing, and you just need support, this may be your guy.

What Are Some Free AI Copywriting Tools?

ChatGPT, Claude, Copy.ai, Writesonic, and Rytr have free versions. Other AI copywriting software, like Jasper, have free trials available.

You don’t need to pay to start writing better copy. These AI for copywriting tools offer free plans that are actually useful:

Tool	Templates	Long-Form Support	Free Plan?	Best For	What’s Notable
ChatGPT	❌ (no built-ins)	✅	✅	General copywriting	Flexible output, great for personalized prompts
Claude	❌ (no built-ins)	✅✅ (excellent structure)	✅	Thought-heavy writing, messy drafts	Keeps your voice, great for summarizing and cleanup
Copy.ai	✅ (many templates)	⚠️ Limited	✅	Social media, short-form ads	Plug-and-play feel, lots of idea starters
Rytr	✅	⚠️ Limited	✅	Quick captions, starter ideas	Clean interface, built-in tones and use-cases
Jasper	✅✅ (full workflows)	✅	⚠️ Trial only	Content marketing, campaigns	Voice memory, brand libraries, good for scale
Writesonic	✅	✅	✅	SEO blog posts, product descriptions	Auto-publishing to WordPress, SurferSEO integration

Plenty of copywriting tools offer a free trial, which may be enough to crank out what you need.

Speaking of that kind of bootstrapping energy – If you’re really tight on your budget, use one, max it out, and use another! You can get a ton of free copy if you’re using a stack. 

Plus, it’ll give you some insight into what you like for if you want to invest in one in the future.

Free versions may have word limits or fewer templates – but they’re powerful enough to get you started.

What AI Copywriter Should I Use?

No surprise here: it depends. Start with your needs, not the tool hype. Using AI copywriting software for plug-and-play templates. Use a basic LLM if you’re wanting more customized copy.

• Want something flexible that works for everything? Try ChatGPT or Claude.
• Prefer plug-and-play with templates? Go with Copy.ai or Rytr.
• Looking for more robust workflow help? Try Jasper.
• Need help refining your own messy ideas? Claude is especially good for that.

Still unsure? Pick one tool. Write one thing. See how it goes.

You’re not locking into anything. Mix and match. Use what works.

At this point, you’ve got options – and more importantly, permission to stop overthinking your copy. 

With AI for copywriting, you don’t need to be clever, creative, or even that confident. You just need a starting point – and these tools can give you that. The trick is giving them something to work with: a rough idea, a few bullet points, a little context. From there, you can shape it into something that sounds like you.

Try one thing. A headline. A homepage. A caption. See how it feels. Edit it. 

The pressure’s off now – editing is a whole lot easier than figuring out how to fill a blank page.