Cleaning Up Your Google Drive Jungle

Clean Digital Workspace = Clear Mind

Navigating my Google Drive used to be like trying to find the right key on the janitor’s humongous key ring. That thing I needed was there – I just knew it. But opening, reopening, and navigating through different documents in search of what I needed made me feel overwhelmed. I’d get nauseous just opening my Google Drive.




Most people in my industry use Google Docs and sing its praises for how easy it is to find and organize things. Sure, I liked it more than Word, but it hasn't quite reached that *easy peasy* level.




It's not that I wasn't creating systems. I was, but they weren’t refined or user-friendly. I imagine time travelling back to my new copywriter self and saying gently, “My dude. My dear. Just make it user-friendliness. I promise – it’ll do more for a ‘professional feel’ than any fancy system you’re trying. You’ll love it. It’ll be so much better for your clients. Trust me.”




Here's the plan I’d give younger me for cleaning up a disorganized Google Drive.




For context, I'm a writer. I ghostwrite and do a lot of copywriting. With my Google Drive, I deal with lots of docs for client work, calls, notes, personal notes, and collections of links.




Here's how I recommend starting to organize your Google Drive:

Create a personal folder for yourself, and then a folder for each of your clients.

Before organizing your Google Drive, you probably have a bunch of "files" that hang out in a long, endless scroll on the desktop. Before sorting through each doc, create some folders.




Give each client their own folder, whether you're currently working with them or have completed their work. Place all respective docs in the client's folder. 






If something doesn't fit into a client folder, put it in your personal folder. If you have many untitled folders, leave it on the desktop We'll get to it in a minute.

Create a new folder for past clients. 

Put all your respective past client folders into that folder. Then, place your "Past Clients" folder into your personal folder. Don't let a whole folder that you're not regularly using sit on the top of your Drive.

Organize your current clients' docs by project.

Once you enter the folder of a specific client, create a folder for the specific separation you need. This might include “blogs,” the “June plan,” or whatever is appropriate.

Open your untitled docs name your docs, then assign them.

Open them up, give them a name, and put them in the appropriate folder. They need to go there. Or simply delete them!






Google Drive habits that future you will adore

I also developed a few small habits that have saved me so much energy and time. Here's what I recommend:

  1. Never leave anything untitled. 

Even if it's a lousy title, give it something. It's easier to click "rename" when you have some context rather than opening the entire document to figure out what's going on.

  1. Fill titles with relevant details. 

I strongly suggest going beyond generic titles. Include the project name, client's name, and other pertinent information like time. For instance: Copywriting & AI | June 2023 Blog | Client McClient. This greatly improves searchability within the Drive.

  1. Utilize links extensively. 

I love highlighting text, hitting ⌘K (or Ctrl + K for Windows users), and inserting relevant links. It could be for the website it will be published on, references within the text, or links to other documents.

  1. Avoid creating multiple documents when one will do. 

I used to think it looked more official or somehow easier to have multiple docs for a single project. You guessed it – it only made things more complicated. 








Now, I put relevant copy all together. For example, if I’m writing web copy for multiple pages, I put it all in a single document, even if it spans multiple pages. I make sure to use the index feature for easy navigation. 








Why make each page its own Google doc? This approach has made things much more user-friendly for both me and my clients.

  1. When you create a document, immediately assign it a folder

You can even assign it to subfolders. This prevents it from lingering in the no man's land of your drive files. If you opened the folder, then created a new document, that doc will automatically be in filed in that folder. Yay! One less thing to do.

  1. I don't worry about organizing files that aren't in a folder until my admin time

You know when you have a document that's not assigned to a folder and it just lingers in the unorganized files? Ideally, nothing should be left there unless intentionally kept for easy access. I let things accumulate until my admin day to make the filing process more efficient.

  1. When working with a document that isn't yours, save it and assign a folder as soon as possible

This saves you a lot of time when you need to retrieve it. Personally, I don't rely on the "shared with me" section much. Instead, as soon as I access a document, I click "add shortcut" and assign a folder within my Drive.

  1. Use the batch select option

When assigning a file to your documents, select the relevant ones, click the "move to folder" icon (an arrow), and choose the desired folder for assignment.

Organized Google Drive = Clean Office

Having an organized Google Drive made all the difference for me. It transformed the feeling of being overwhelmed when starting work into a sense of capability to tackle any task. Plus, it eliminated the stress of wasting time searching for things or switching between documents because I couldn't quickly grasp the context from the title.







Over time, you'll discover what you use most frequently. Recurring topics make excellent folders. In my personal folder, for instance, I have sections for potential clients, notes, non-business documents created for friends, my swipe file, random fiction, and more.







Tackling your Google Drive is just grind work, but it’s a huge head start once you’re done. I really recommend going to a coffee shop or friend’s place to knock it out in a fun environment.







Plus, once you’ve pulled things together, it’s SO much easier to keep things organized. Even when you have weeks (or months) of letting things slide.

Hands-Down My Favorite Google Doc Shortcuts (on Mac)

Your friendly neighborhood copywriter uses these keyboard shortcuts virtually every day.


As much as I love writing and editing, I can’t stand the click and select (or click-select-select-select) part. You know, where you have to pretty the doc up, add links, format, boot up a tool, etc.


(I’m gonna blame 7 years of nursing charting with Cerner. Shortcuts are devastatingly limited.)


Some of these puppies may seem obvious. Oh well. I forget stuff easily so it helps me to have a personal glossary for reference.


Plus, I’m forever in debt to the nice internet folks who took the time to create step-by-step directions to my random problem. YouTube & how-to blogs are the backbone of everything I do. Maybe this humble post will give you that nugget of time-saving you never knew was in reach.


OK: no question, my most used keyboard shortcuts are:

Copy shortcut: ⌘C

Paste shortcut: ⌘V

Undo shortcut: ⌘Z

Bold text shortcut: ⌘B

Underlined text shortcut: ⌘U

Italicized text shortcut: ⌘I

You bet I used them fifteen thousand million times for just this blog.

Don’t forget!

If you can’t remember a shortcut, but you CAN find it in the toolbar, hover to discover.

It’ll often reveal the keystrokes to the shortcut.

If you hover your mouse over the toolbar's symbol, the keyboard shortcut will often show up.

Here are my other favorites:


View word count shortcut: Select text, ⌘ + Shift + C

Select the text and key in the shortcut.

I base some of my work on length. I also need to view character count when I’m putting together stuff with limits, like meta descriptions.

What's the keyboard shortcut to view word count in Google docs? Command Shift C

Need to view the whole doc’s word count?

  1. ⌘A (this selects everything)

  2. ⌘ + Shift + C


Activate (Google doc) voice dictation shortcut:

⌘ + Shift + S

I’m telling you, it’s the ultimate time-saver for those first drafts. And brain dumps.

What's the keyboard shortcut to turn on voice dictation t in Google docs? Command Shift S

Change text format shortcut:

⌘ + ALT + (text number)

No more clicky-click-clicking through a million menu subcategories. Unfortunately, it doesn’t work for Title and Subtitle but I don’t use those super often.

  • H1: ⌘ + ALT + 1

  • H2: ⌘ + ALT + 2

  • H3: ⌘ + ALT + 3

What's the keyboard shortcut to view word count in Google docs? Command ALT  Heading number

Find words/symbols in doc shortcut: ⌘F

Excellent for finding a section of a long doc. Or seeing if you’ve overused a word.

I also tag sentences with ELEPHANT when I need to add something later, like a link. That way, I just ⌘F and enter ELEPHANT to find all the places I bookmarked. 

What's the keyboard shortcut to find words and symbols in Google docs? Command F

Add link shortcut: ⌘K

If you’ve already copied the link to your clipboard, adding a link is as simple as:

  1. Select text you want to link

  2. ⌘K

  3. ⌘V

  4. Enter/Return

What's the keyboard shortcut to add a link in Google docs? Command K

Adjustable screenshot grid: ⌘ + Shift + 4

I’ll use this bad boy when I need screenshots of an example to include in a blog or client work.

What's the keyboard shortcut to take an adjustable screenshot in Google docs? Command Shift 4

Full-screen screenshot: ⌘ + Shift + 3

I’ll use this option when my screenshot needs to include something my mouse is hovering over. The screenshot automatically shows up on my desktop. I can then crop the image to what I need.

What's the keyboard shortcut to take a full screenshot in Google docs? Command Shift 3

Strikethrough Text shortcut: ⌘ + Shift + X

I use this to cross out stuff I’m finished with but don’t want to forget.

For example, I’ll copy/paste a client’s email with copy requests into the doc. Then I’ll strike through the details I’ve covered.

What's the keyboard shortcut to strikethrough text in Google docs? Command Shift X

Superscript shortcut: ⌘.

Sometimes when I’m creating a blog (especially if my client is in the medical profession), I’ll format my references with a superscript that’s linked.

What's the keyboard shortcut to add superscript in Google docs? Command period

Emoji menu shortcut: Control + ⌘ + Spacebar

It pulls up the good emoji menu 😘  The one with your recents. And that’s big enough to see.

I use this one for some of my client work that has emojis, like emails and social media ads. 

What's the keyboard shortcut to pull up the emoji menu in Google docs? Command Control Spacebar

Zoom in screen view shortcut: ⌘+

The toolbar has preset options by the 25%. No me gusta.

⌘+ zooms in smaller increments. 110% is my sweet spot.

What's the keyboard shortcut to zoom in in Google docs? Command Plus

Zoom out screen view shortcut: ⌘-

Wanna set it back? Hit that subtract key. Finally, an intuitive shortcut.

What's the keyboard shortcut to zoom out in Google docs? Command minus

Insert bullets shortcut: ⌘ + Shift + 8

An internet friend just introduced me to this one, and I’m over the moon! I use bullets in everything I write.

  • It makes your text not look like a brick.

  • People who like to skim-read love it.

  • It’s so much easier to organize my thoughts.

What's the keyboard shortcut for adding bullets in a document? Command + Shift + 8

And here’s a few things that can’t entirely be done with keyboard shortcuts, but are still total life hacks:


Find & replace shortcut

Amazingly handy when I realize I’ve spelled a name/company/product wrong. Or consistently used an incorrect punctuation mark.

  1. ⌘F

  2. Click the ፧  symbol on the right-hand side (for more options)

  3. Enter the replacement you want

  4. Hit “replace all”

What's the keyboard shortcut to view word count in Google docs? Command F, then select more options on the right for the replace option.

Title Case shortcut (make the first letter of all words in a selected text upper case) 

turn this lame headline formatting >> Into This Awesome Headline Formatting

  1. Select “Text” (in the left-hand toolbar)

  2. Select “Format”

  3. Select “Capitalization”

  4. Select “Title Case”

What's the keyboard shortcut to change a sentence to title case in Google docs? Select text, format, capitalization, title case.

Add Weird Symbols & Characters shortcut

90% I’m using it to find the ™ symbol. Or the right kind of dash.

  1. Select “Insert” (in the left-hand toolbar)

  2. Select “Special Characters”

  3. Type out the symbol name (or if you don’t know the name, draw it in the box).

What's the keyboard shortcut to find special characters in Google docs? Insert, special characters, search symbol
What's the keyboard shortcut to find special characters in Google docs? Insert, special characters, search symbol

    Need a shortcut for your writing needs?

Yes? Then a copywriter is the magical life hack you’ve been looking for.

Writing all that website copy, email sequences, and readables is time-consuming. Plus, it’s a massive time sink if you delegate it to a team member that’s doing other valuable work.

If writing isn’t your work’s main squeeze…then it’s time to outsource.

You won’t believe the relief of getting that clean, on-time Google Doc with your brand-customized text, all ready to copy-paste.

Let’s chat! Pick a phone time here—I can’t wait to hear about your copy & content needs.

How Do Blogs Make You Money?

How Do Blogs Make You Money?

Having a Medical Blog Is One of the Best Creative Ways to Increase Patient Referrals

The internet is a sea of blogs. So how can yet another blog compete? And if a company’s blog can climb the Google ranks—what good does it do? 

Hint—it’s not a game of taking up internet space. You can’t get noticed by simply pumping out content. The algorithms don’t work like that anymore. 

Today, it’s all about strategically strengthening your internet presence. And that strategy...is being high-quality and helpful.

When people search healthcare-related topics, they search by asking a question. The detailed answer they’re looking for is often a blog post.

Patients can search by topic, but they won’t do so if they don’t know the name of their problem. People don’t search “venous insufficiency” until they’ve asked questions like “why are my legs always swollen.”

To establish a strong internet presence for yourself, two things need to happen:

You have to make people aware you exist. Your content can go to them (ads, campaigns, etc.), or they can come to you (a Google search, asking around). Blogs give you value and content for both modes.

And to sell an item (for more than a few bucks), you must establish trust with potential buyers. A helpful blog is a sneak-peek of your paid value. People who are helpful for free build the reputation it takes to get people to happily pay for more help.

In short: quality blogs bring traffic to you. Companies that have blogs see over 50% increased traffic.1 It’s the road potential clients will typically take to get you. It’s like an automated, around-the-clock door-to-door salesman that knows exactly which houses have paying clients.

Nice. But unless you’re into marketing, those are just some big claims. So how does it do that? 

Let’s dig in.

Blog Sweet Spot Infographic.png

Blogs Lead People to You

Here’s the big secret: people are looking for you. And the way most people look is through a search engine.

So if your website and content isn’t in people’s search results...they may never find you. If you don’t prioritize your internet presence, you’re throwing away your biggest marketing platform.

Not only that...people are much less trusting of ads as they used to be. Over 70% of search engine users go for organic results.2 Meaning they're intentionally avoiding the ads. With numbers like these, it doesn’t make sense to spend the majority of your budget on ads.

It might not feel like it, but you’re ahead of the game: people are already looking for you. They may not be searching for you by your practice or company’s name, but they’re looking for what you have to offer.

Large crowds aren’t googling “Dr. Liu’s Podiatry Clinic.” But there are crowds googling “toenails turning brown” and “numbness in bottom of feet.” 

Blog Sweet Spot Infographic (1).png

If Dr. Liu’s Podiatry Clinic treats toenail fungus and diabetic neuropathy, Dr. Liu can turn these questions into blogs. These blogs will be paths for patients to come straight to her practice. 

Blog Sweet Spot Infographic.png

Imagine this case study. A person googles “toenails turning brown.” One of the top results is Dr. Liu’s blog post “Why Are My Toenails Turning Brown? Treatments You Can Try This Week.” The person finds helpful information about toenail fungus, and how a podiatrist can help. The blog ends with a compelling recommendation to visit Dr. Liu’s Podiatry Clinic. 

A day, a week, a month later, they google “Local podiatrist for toenail fungus.” One of the results is Dr. Liu’s Podiatry Clinic website. They recognize it, and positively because it was so helpful. They book an appointment.

Blog Sweet Spot Infographic (1).png

Blogs Are the Compelling Argument to Choose You

There are tons of blogs and articles on the web. And many are by well-known, well-established companies. Is it possible to compete with huge corporations and experts?

YES. Many individuals and small practices competitively rank with and above healthcare giants. Usually, it’s because they know how to write a medical blog. Their blogs prove more helpful than the blogs produced by the healthcare giants.

Much of the blog content on the internet isn’t written strategically. Many companies treat blogs as a participation grade, tacking an unstructured blog onto the company website and expecting it to help. When they do write blogs, they’ll often write on broad subjects rather than specific issues. 

Blog Sweet Spot Infographic (3).png

Visitors who could use your services are looking for answers to their specific problems. They don’t want another general blog post on their health concerns. And they’re certainly not searching for topics by a technical name they don’t know.

Blog Sweet Spot Infographic (2).png

The companies that are crushing the competition:

DON’T put together blogs just by writing some thoughts on a subject. Visitors are used to quality structure. A thought dump (even from a qualified specialist) won’t hold their attention.

DON’T expect a short piece to rank competitively. Google may never know if your 300-word “weekly updates” even exist.

DON’T write with verbiage visitors won’t understand. People click out of blogs that are too difficult to read. Those kinds of blogs often have a reading level above 6th-grade comprehension and are full of medical jargon.

DON’T post pieces with formatting that’s hard for visitors to read. Again, people quickly click away from content that’s a solid block of text with no images.

DON’T post inconsistently. Neither your topics and your updates should be scattered. 

DON’T write for an audience that isn't the one you want to meet.  If you want to increase patient flow in your clinic, don't write blogs aimed at other doctors.

Instead:

DO post extremely helpful, well-researched content.3 This gives your visitor more value, so you have a more positive impression. It also helps your visitor stay on your page longer, which is excellent for SEO.

DO write to the audience you want to reach.4 Are you writing to patients or doctors? Is your blog post aimed at older adults with chronic diseases, or young adults with sports injuries? Define your audience, and your blog will become more helpful.

DO post pieces that are at least 1,000-1,500 words each.5 Google has to index your content for it to show up as a Google result. When a post is longer, and you’ve established some authority in your field, Google senses your piece is more useful. This helps climb search results.

DO integrate quality visuals to engage the reader.6 Readers consistently leave pages when they see a brick of text, which is bad for SEO. Related visuals keep visitors on the page longer by giving them mental breaks. You can use stock or personal photos, infographics, vectors, and more.

DO integrate relevant long-tail keywords into your piece’s sentences.7 Don’t put together your own keywords and hope for the best. Look for the actual keywords people are Googling ...and integrate those into your blog post!

DO give visitors a helpful call-to-action.8 Don’t assume your visitors know what you offer once they read your blog post. Adding a like relevant button or embedded link, such as “Make an Appointment” or “Browse Our Compression Socks.”

DO post a blog at least once per month.9 You don’t need to post multiple times a week, but consistency helps your impression with your visitors and Google.

DO write content addressed at specific problems. People are often searching by asking a question. Meet people where they are by addressing their questions. Instead of writing the blog post “Do You Have Venous Insufficiency? 5 Signs to Know”, try “Why Are My Legs Turning Brown? ..And 5 Other Signs You May Have Venous Insufficiency.”

DO cater to the skim-readers, the thorough readers, and Google’s algorithms. Your blog will have different kinds of visitors—but you can still cater to all of them. The above guidelines will help you engage all three.

When it comes to marketing anything more than cash register gum, successful businesses play the long game. 

They know they need to invest in getting in front of potential clients, making a great first impression, and fostering their relationship.

Blog Sweet Spot Infographic (2).png

Getting the Most Out Of Your Blogs

Blogs are an excellent way to build your business, particularly through your online presence. Don't be intimidated by the sheer volume of blogs already on the internet, or by your competition. When blogs are produced strategically, they can easily outrank blogs produced by your competitors.

Blogs aren’t just great content for your website—they’re vehicles for your company to offer value on a TON of different platforms.

Here’s how you can make your blog go the distance:

  • Include whole blogs or blog sections in email newsletters.

  • Post them as a whole or in sections on Facebook & LinkedIn.

  • Tweet key quotes from the blog, then link to them.

  • Post key points of the blog as Instagram posts & stories, and link in your bio.

  • Print or email appropriate blogs to clients as patient education.

  • Using the blog post as a guide, film yourself discussing the topic to create a Youtube video.

  • Use as a loose script for a podcast.

  • Take points from the blog and expand them into their own new blog posts.

  • Once blogs have aged, update and re-post! 

Do you or a team member enjoy writing, and have the topical knowledge to write blogs? Turn that combo into blogs that will drive traffic to your company! Use the above guidelines—and see what happens. 

On the other hand, if you're crunched for time, or simply hate writing, let me take it off your hands. I'll make the deal even better—let's start by talking about your goals and marketing strategy (for free). 

I got some ideas, and I'm rooting for your business. Schedule a free, no-commitment call here.

References:

  1. https://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Business-Blogging-Leads-to-55-More-Website-Visitors.aspx

  2. https://www.hubspot.com/marketing-statistics

  3. https://www.convinceandconvert.com/content-marketing/what-types-of-content-drive-traffic/

  4. https://getgist.com/content-marketing-statistics/

  5. https://www.wesfed.com/blog/ideal-blog-post-length-seo/

  6. https://blog.snappa.com/write-good-blog-post-using-visual-content/

  7. https://neilpatel.com/blog/optimize-blog-articles-rank-high-google/

  8. https://www.vizion.com/blog/3-reasons-call-action-important/

  9. https://moz.com/blog/12-things-that-will-kill-your-blog-post-every-time

Laptop with stethoscope image by National Cancer Institute on Unsplash

Illustrations by Check Copywriting with Canva